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AUR’s Bachelor of Science in Travel and Tourism Management prepares graduates for a range of fulfilling careers within one of the world’s largest and most diverse industries. Today, the tourism industry accounts for one in 11 jobs globally. Over the next ten years, the industry will grow at a rate of more than 4% per year. There are real opportunities within this sector for rewarding and exhilarating careers.

Location

There are few more appropriate and relevant places to earn a degree in tourism than in Rome, one of the world’s most important tourist destinations. Rome is often described as the world’s largest outdoor museum, and while this is certainly accurate, the city is anything but an artificial theme park. It is a vibrant, modern European capital that has retained its political and economic relevance in Europe for more than two thousand years.

Career choices

The travel and tourism sector offers myriad career opportunities for those with business management skills. This expanding industry encompasses the marketing and service management of all forms of accommodation services, transportation for both leisure and business, cultural activities, and more. New enterprises and innovations in the industry are constantly springing up, and so too are new career opportunities.

Field Studies

We prepare students for flexible career paths through a combination of theoretical and practical knowledge. These are learned through classroom instruction, field trips, seminars with travel and tourism experts, and hands-on experience. Travel and Tourism Management majors will have the opportunity to gain real-world experience through internships in local tourism-related environments such as hotels, festivals, museums, media companies, and travel agencies.

AUR’s Travel and Tourism Management curriculum is specifically designed to let students acquire the planning and management skills related to the growth and development of tourism throughout the world. The ‘real-world experience’ elements of the program are further enhanced by a robust internship program.

Travel and Tourism Management students can choose to specialize their studies in Food Tourism or Cultural & Heritage Tourism.

Cultural and Heritage Tourism

Cultural and Heritage Tourism is a leading sector in Italy, fueled by its immense wealth of artistic, archaeological and architectural treasure, thanks to which it is ranked first in the world for the number of UNESCO World Heritage sites it contains. Students interested in specializing in this area of the travel and tourism industry may concentrate their degree studies in Cultural and Heritage Tourism.

Food Tourism

Italy is (rightly) renowned around the world for its cuisine. An increased tourist interest in local food traditions and the farm-to-table movement have driven an explosion in the food tourism business. Italy is the world’s top producer of wine, a leading producer of fine olive oil, parmesan, and prosciutto, to name just a few products that make it such a heavyweight in the global food market. Students interested in working for organizations involved in the production or promotion of Italy’s unique food traditions can take a concentration in Food Tourism.

AUR's Travel & Tourism Management program provides students with both industry-specialized skills and knowledge and overarching management & business training. This means that graduates of the program are career-ready to enter the travel & tourism job market but they also have transferable skills which are highly desirable across a range of career options including Luxury Travel management, Heritage Site management, Convention and Visitors Bureau management, Marketing management, Communications management, Event management, and much more.

AUR's Travel & Tourism Management faculty is comprised of the outstanding and experienced academics & industry professionals with a broad range of theoretical & practical expertise in their disciplines.