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The Bachelor of Arts in Journalism and Media Studies is a 3-year, internationally accredited program offering a modern and interdisciplinary education combining standard Journalism school courses with courses in media studies, film studies, and marketing/public relations.

You will earn a globally recognized American and European B.A. degree.

About the program:

This concentration focuses on developing skills needed for success in PR & Marketing. You will learn to use the power of sophisticated written and spoken language as well as digital marketing tools. The Public Relations and Marketing concentration provides students with expertise in the increasingly multidisciplinary world of advertising and PR in media.

While capitalizing on the students’ capabilities in content creation and media analysis acquired in their Journalism major subjects, the concentration broadens the students´ ability to formulate a marketing and PR strategy based on market research, create unified branding which will communicate a desirable image to the stakeholders and share it across a full variety of both traditional and digital media platforms. The modules lead students to develop analytical and business skills that allow them to evaluate the reach and impact of their campaigns.  

Study Journalism and Media Studies in the heart of Europe:

Prague was at the crossroads of a divided Europe during the Cold War, and now instead the city has become an open and welcoming cosmopolitan capital in New Europe for all nationalities with a number of domestic (in English-language or in Czech)  and international media organizations based here. AAU’s student body includes students from many countries across Europe and Euroasia, the Americas, the Middle East, etc. with an equally diverse faculty with various areas of substantial expertise.  

Beyond the classroom students can create and host internet radio programs on Soundbricks, contribute or produce the bi-annual student magazine Lennon Wall, or join any number of the student clubs concerned with environmental or other social issues. The Career Center also regularly invites media professionals to meet our students helping to ensure numerous internship opportunities in the Czech Republic or abroad.

By taking advantage of these opportunities students can finish the degree in Journalism & Media Studies having gained a solid background combining academic rigor and practical experience, and an appropriate internship in a desired field for the future.

Learning Outcomes:

Graduates of the B.A. in Journalism and Media Studies: Public Relations and Marketing can expect to:

• Have theoretical, methodological and conceptual knowledge of the field of journalism and communications, complemented by interdisciplinary knowledge of political, economic, social and humanities disciplines.
• Have the following capabilities and skills:
  a. seek out, evaluate the reliability of, and work with information,
  b. work in traditional and new digital media in an online work environment,
  c. master the fundamentals of economic, cultural and investigative reporting,
  d. public speaking and moderating,
  e. intercultural communication.
• Possess the following competencies: work independently and in teams, including international teams, coordinate team activities to achieve set goals, communicate findings, problems and solutions to the domestic and international public in English in both written and verbal form, and persistently pursue their own professional development

Career Prospects:

AAU graduates thrive in multinational environments and are able to communicate professionally in English to international audiences. As a graduate of this degree program, you will be well-equipped to continue your studies or pursue a global career in areas such as:

• Various forms of print and web media 
• Cultural Management
• Reporting or Diplomacy
• Humanitarian Government and Nonprofit Organizations
• Education
• Social research
• Publishing

Interesting internship opportunities for AAU journalism students: Prague Morning, Radio Free Europe, expats.cz, Project  Syndicate, Havas.

Qualification Awarded:

The Bachelor’s degree awarded is concurrently recognized as a Bachelor of Arts (B.A.) in the United States, per AAU’s accreditation by the WASC Senior College and University Commission, and as a Bakalá艡 (Bc.) in the Czech Republic, per AAU’s accreditation by the National Accreditation Bureau for Higher Education (NABHE). Graduates may select whether to use the U.S. post-nominal or the Czech pre-nominal title.