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What are the social responsibilities of brands? And how can we upload them while staying profitable? What does it mean to place customer experience (CX) at the heart of your approach?

The fields of social science, ethics, data science sustainability, business and marketing combine in this fascinating programme. You'll be prepared for the challenges of brand development from both technical and social perspectives, with a solid understanding of operational and brand management. On graduation, you'll hold a respected credential from Audencia - a business school with 100+ years of excellence and a leader in corporate social responsibility and sustainability.

About the programme:

The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme which places modern day consumer expectations and preoccupations at the heart of its approach.

• From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.
• As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.
• The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.

Career outcomes:

Here are a number of examples of positions you could occupy after completing an MSc Brand Strategy & Product Management:

• Specialist careers: Product manager, Brand manager, Brand communications manager, Category manager, Marketing manager.
• Sectors: consumer products, services, social and solidarity economy.
• Employers: national and international group brands, wholesalers, new digital brands, advertising agencies and communications consultants, start-ups.