Study at emlyon business school
Paris, France
| Programme details | |
|---|---|
| Degree: | Master of Science (MSc) |
| Disciplines: |
Business Analytics & Business Intelligence
Marketing |
| Study modes: | full-time |
| Delivery modes: | on-campus |
| University website: | Digital Marketing & Data Analytics |
Request information from emlyon business school
With a Master in Digital Marketing & Data Analytics, these graduates have the comprehensive knowledge and skills needed to drive innovation in digital marketing and data analytics. They are equipped to make meaningful contributions and impact in their chosen fields, ensuring that they are well prepared to meet the demands of an ever-changing professional landscape.
As a marketing expert, consumer analysis (trends, behavior, etc.) will allow you to effectively target them and guide your actions.
At the end of this specialization, you will be able to implement data driven marketing strategies, measure the effectiveness of campaigns, optimize their performance, guide companies' strategic decisions - all while being fully aware of the prevailing ethical & legal standards.
You will need a complete toolbox to evoluate in a complex work environment.
The Program is designed to make you understand and use the most innovative technologies linked to data: Python, SQL, Power BI will have no secret for you anymore. You will then be able to visualize, analyze and use the data to build and implement a digital strategy for any company.
Upon completing the Master in Digital Marketing & Data Analytics, you will become accomplished digital marketing professionals, able to manage and innovate in a data鈥恟ich business environment. You will be well鈥恜repared to work in a sales or marketing department of startups or major brands in business to consumer or business to business environments.
The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions. You will be prepared for specific positions in marketing and business updated to the digital era such as:
Find more information on the website of emlyon business school:
