KEDGE Business School's MSc in Marketing prepares students for 80% of all marketing jobs. This is due to its common core design, providing industry-specific and career-specific options.
Available from 3 years of higher education, it offers a global and innovative approach that includes 4 expertise tracks in English allowing students to specialise in different marketing fields.
This programme is designed in collaboration with leading companies, thus closely aligned to the expectations of recruiters. As proof: 90% of students are hired less than 6 months after graduation.
Varied options to meet all needs:
We offer 4 options within our Marketing Master of Science (MSc):
- Brand Mangement, Bordeaux or Marseille campus
- Negotiation & Key account management, Bordeaux Campus
- International Marketing, Paris campus
- Communication and Event Management, Marseille campus (partly taught in French)
Programme highlights:
The training within this Master of Science (Msc) is divided into three distinct learning methods:
- Top academic faculty members who belong to one of Europe's best-known research centers, the KEDGE BS "Marketing Centre of Excellence". They work continuously with companies on joint projects. As a result, they advance marketing knowledge and practice, and involve students in their research. The objective: to help future graduates to be at the cutting edge.
- Lectures given by experts and professionals. They share their expertise and experience first-hand with our students.
- Practical work experience to create, apply and analyse marketing concepts. It includes concrete case practice, usiness projects, company visits, FabLab, sessions, etc.
Skills & Knowledge:
- A state of mind firmly focused on the "time to market": Today’s best practices can become outdated in just a few months’ time. Development cycles are getting shorter and are increasingly based around “test, learn and amplify” cycles.
- Analytical skills: In the era of big data, marketers must be able to analyze quantitative datasets and interpret qualitative data from, for example, an ethnomarketing approach. The goal is always to improve the customer experience and actively participate in innovation efforts.
- Technical skills: They are essential in the digital field. Students will have the opportunity to access to the Full Stack Track (360 hours of code over 9 weeks) at Le Wagon coding school.
- Digital marketing skills: Selected students will have the opportunity to follow Le Wagon's FullStack programme for nine weeks in Bordeaux. This lets them earn a double degree by combining the Wagon Web Developer / Developer Certification (RNCP Level II) with KEDGE Master of Science (MSc) programme.