Study at KEDGE Business School
Bordeaux and 2 more campuses, France
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The MSc Marketing blends academic excellence and professional relevance for aspiring marketing professionals. Tailored for those with at least 3 years of prior university education, it aligns with industry expectations, making graduates highly employable.
The programme offers tailored tracks to suit individual interests, fostering a relevant and industry-specific learning experience that provides a gateway to a rewarding career in marketing.
The collaborative design with leading companies enhances practical applicability within each course, and ensures graduates are equipped for diverse marketing roles. This MSc stands as a dynamic and responsive programme preparing students for success in this ever-evolving landscape.
KEDGE's Marketing MSc is designed to equip students for the latest industry trends and future challenges. Taught in English, the programme begins with adaptive learning; class requirements cover essential management aspects and focus on team dynamics, inclusivity, and ecological considerations. It then delves into marketing expertise through pre-specialisation courses, preparing students for real-world challenges. The curriculum seamlessly integrates English language proficiency as a crucial component, providing students with the necessary language skills for success in their course.
Emphasizing an integration of theory and practice, the programme facilitates an impactful transition through an impact project, a 6-month internship, and a final dissertation, showcasing students' marketing expertise. Real-world application is enriched through corporate projects, case studies, and a comprehensive skill set, including language proficiency, hard skills, and global exposure. Advanced content in key marketing competencies and digital skills certifications further enhance students' readiness for the diverse marketing landscape.
CUSTOMER EXPERIENCE: Consultant / Customer experience manager / Consumer experience manager / Customer relationship manager / Product developer / Product owner / Project manager / Customer insight specialist / Research officer.
INTERNATIONAL MARKETING: International brand manager / Product manager / Marketing manager / Communication manager / International project manager / International sales developer.
BUSINESS DEVELOPMENT & NEGOTIATION: Key account manager / Strategic customer manager / Business developer / Head of development / Sales manager / Regional director / Sales area manager / Business marketing manager / Category manager.
BRAND MANAGEMENT: Brand manager / Product manager / Trade marketing manager / Social media marketing manager.
COMMUNICATION, MEDIA & EVENT MANAGEMENT: Communication manager / Events manager / Sponsorship manager / Events project manager / Partnership manager / PR manager / Events producer / Influencer / Advertising manager / Community manager.
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