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The digital Program in Marketing provides students with a full suite of skills required to understand and manage increasingly complex markets. Students will learn basic and advanced marketing concepts and develop the abilities required to make a positive impact on the society.

The program combines rigorous and cutting-edge learning methodologies with a flexible and personalized learning path. 

Project-based and research-based courses will enable students to challenge themselves in applying forward-looking marketing skills to the most relevant marketing issues. 

A strong focus on collaborative and team-based learning, a diverse and international background of students and faculty, as well as strong contributions from professionals in the marketing field will further ensure a multi-faceted learning experience. 

Luiss’ “On-live” digital learning approach is also designed to ensure flexibility and adaptation to personal schedules through a mix of synchronous and asynchronous sessions and interactions with instructors scheduled at students’ convenience. Advanced EdTech solutions such as AI-based tools will further enhance personalized learning and monitoring of progress. Finally, to be prepared for their future, students will have the chance to experience first-hand the marketing world through virtual internships.

Study Plan:

I year:

• Key Topics in Today's Marketing (6 etcs)
• Qualitative Methods for Management (6 etcs)
• Quantitative Methods for Management (8 etcs)
• Individual Decision Making and Behavioral Strategy (12 etcs)
• Brand Management (6 etcs)
• Marketing Law & Privacy (6 etcs)
• Thesis Lab (4 etcs)

II year:

• Integrated Marketing Communication (6 etcs)
• Design Thinking and Innovation Management (6 etcs)
• Sustainability for Marketing (8 etcs)
• Marketing performance and business' KPI (8 etcs)
• 2 Elective Courses (12 etcs)