Study at Luiss University
Rome, Italy
| Programme details | |
|---|---|
| Degree: | Master of Science (MSc) |
| Discipline: |
Marketing
|
| Duration: | 24 months |
| ECTS points: | 120 |
| Study modes: | full-time |
| Delivery modes: | on-campus |
| University website: | Marketing |
Request information from Luiss University
The Master's Degree in Marketing provides a solid grounding in modern marketing strategies and techniques
The first year includes a common curriculum that focuses on the acquisition of core marketing skills. In the second year, students can choose from three specialisation majors to delve deeper into specific areas of marketing, with targeted preparation according to their professional ambitions:
The Master's in Marketing provides a comprehensive preparation that integrates marketing fundamentals with the latest trends, giving students the tools they need to build and manage strong brands, communicate effectively with different market segments and influence buying decisions. The curriculum covers both traditional topics - such as consumer behaviour, marketing communication and branding - and cutting-edge topics such as marketing analytics and neuromarketing.
Teaching takes a practical and experiential approach, applying theoretical knowledge to real-life situations. This methodology enhances technical skills and stimulates creativity and innovation, key elements in standing out in a competitive marketplace.
The Master's Degree in Marketing provides a solid grounding in modern marketing strategies and techniques. The first year includes a common curriculum that focuses on the acquisition of core marketing skills.
In the second year, students can choose from three specialisation majors to delve deeper into specific areas of marketing, with targeted preparation according to their professional ambitions: Communication, Customer Engagement and Relationship Management (available in Italian or English) and Analytics.
Admission to the Master’s Degree Course in Marketing represents a unique opportunity to join an academic environment of excellence.
Luiss Guido Carli carefully selects its students, guaranteeing high quality services and the best conditions to facilitate their university journey towards personal and professional growth. Our University puts its students at the centre, offering constant support and personalised attention.鈥
Find out all the information you need to take the next admission test and start on your path to academic and professional success.
The International Development Office offers a number of programmes for students, which can be accessed depending on the current or future degree course.
Discover all the鈥痠nternational programmes and opportunities for experience abroad鈥痮ffered by Luiss, to enrich your academic and professional career.
The single annual fee envisaged for enrolment in the鈥Master’s Degree in Marketing is €13,600.00 (divided into 3 instalments*) and regional tax.
Luiss offers scholarships and partial or total exemptions from university fees, also thanks to the support of public and private partners. Both male and female students have access to concrete support during their academic career. In addition, the University has entered into agreements with Italian banking institutions to offer flexible financing without collateral.
Find more information on the website of Luiss University:
