Programme details | |
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Degree: | Bachelor of Arts (BA) |
Discipline: |
Corporate Communication & PR
|
Study modes: | full-time |
Delivery modes: | on-campus |
University website: | International Business Communication |
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Ever more organisations are going global, which calls for communication advisors with a keen eye for intercultural communication and a talent for foreign languages, such as English, French, German and Spanish.
As international companies operate across the globe, they are faced with various communication challenges. How do you avoid misunderstandings when communicating with people from different cultural backgrounds? What is the best way to launch an advertising campaign in a different country? You will address such questions in the Bachelor’s programme in International Business Communication.
By the end of this three year degree programme, you will have also mastered a foreign languages of your choice: English, French, German or Spanish.
You will improve your proficiency in practical language courses. Furthermore, you will learn about the countries in which your foreign language is spoken by working on projects that address common challenges in international business communication. For example, designing an advertising campaign in a foreign language or developing a marketing plan for a foreign start-up company.
International Business Communication Bachelor’s graduates are prepared for careers in international contexts, such as global corporations, multinational companies, embassies and non-governmental organisations.
Find more information on the website of Radboud University: