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Is calling the tune of only one marketing instrument not enough for you? Would you rather conduct the entire marketing orchestra? Are you interested in how digital marketing and communication function? Do you want to know how to reach audiences and how advertising actually works? Are you wondering what makes influencers important opinion leaders?

Are you wondering why influencers are important opinion leaders? And why are followers worth so much today? Are you curious how brands are built and digital campaigns developed?

A degree with a future for the marketers of the digital future:

How are digital marketing strategies set up? What tools and channels do agencies use when launching new products and brands? How do you create emotional brand experiences? Do you want to know what social media marketing can do?

What does a story need to stay in people’s heads? How are likes and views of digital marketing activities optimized? And by the way, what exactly is Search Engine Optimization (SEO) and Search Engine Advertising (SEA)? Are you thinking what mobile marketing is all about?

How can you develop a cross-media strategy? How can you combine different digital formats and apps into one big picture? Not only does our Digital Marketing and Social Media bachelor’s program support you with these questions but it also gives you the tools and skills to unravel the world with your creative ideas

Hello, future!You successfully completed your bachelor studies in Digital Marketing and Social Media? What is next?

Depending on which specialization you have chosen, you can take off in the following areas, for example:

• Search Engine Marketing (SEO, SEA)

• Social Media Marketing

• Mobile Marketing

• Influencer Marketing

• Performance Marketing

• Content Marketing

• Campaign Marketing

• E-Commerce Marketing

• Direct Marketing

• E-Market Research

Your Bachelor’s degree in Digital Marketing and Social Media opens up a wide range of job opportunities, as the demand for qualified Digital Marketing experts is high and continues growing.

With the digital know-how you acquired during your studies and your creativity, you are in demand in business as well as at start-ups, agencies and non-governmental organisations. Your digital marketing skills – such as online marketing, social media marketing or performance marketing – open doors for you.

Is this too established for you? Are new ideas exactly your thing? Then go and work for yourself. Our professors and the team at our Career Service Center will be happy to assist you.

StudyBeyond Concept:

Our StudyBeyond concept allows you to combine your studies with your job. You’re going to be studying practice-oriented at the university while being able to work at least one working day a week. We do support you in making a living and moreover, give you the opportunity to immediately apply the knowledge you have acquired during your studies. 

On the days you spend studying, you will take part in exciting coaching sessions, guest lectures and webinars. You will be taught by professors and digital founders who will pass on their practical knowledge, expertise, and industry experience to you. This gives you the opportunity to benefit from our partner network and build your own network of industry professionals, which will make it easier for you to start your career.